RC ยท Background
About me
Product engineer and designer with over 10 years of experience, from custom WordPress themes to full-stack React applications.
01. Introduction
Hey, I'm Rob, a self-taught fullstack developer, designer and digital strategist with over 10 years of industry experience.
I have a passion for creating modern, clean and user-friendly websites and applications. I work across the full stack: React, Next.js, TypeScript on the front, Node and PHP on the back. The bit I care about most is where design and engineering meet: building interfaces that feel considered, backed by systems that hold up.
02. How I got here
I didn't initially see myself in development. Post-high school, I pursued a Game Design BTEC covering various aspects like concept art, scriptwriting, 3D modeling, and level design, with a brief encounter with Game Maker software (no coding involved). My journey took me to DeMontfort University for Game Art Design, focusing more on art and 3D modeling.
However, my passion for gaming waned, leading me to switch to a Graphic Design and E-media course offered by Leicester College and De Montfort University. It was here that web development and design piqued my interest, especially when I had to incorporate JavaScript to make accordions work in a website project, igniting my fascination with web development.
I completed the Graphic Design & E-media course, followed by a Professional Studies year in the Creative Industries, where I honed skills in creative business management, marketing, branding, and more, earning a First Class Honours. My career began at a Web Design and SEO company, developing custom WordPress themes for small businesses, which paved the way to diverse projects, clients, and programming languages.
03. Experience
Senior Full Stack Web Developer, Locale
Promoted to senior role with increased responsibilities across the codebase, with a focus on frontend development and architecture.
Technology
Web developer, Locale
I joined Locale as a full stack developer with a focus on React development, working to improve, maintain and develop legacy and new features.
Technology
Head of Web, Reach Marketing Communications
Responsible for overseeing the project lifecycle, from initiation and development to the enhancement and maintenance of the company's websites. Successfully mentored junior developers, introduced project management tools and GIT version control, and led the strategic transition of hosting to AWS and the shift to JAMstack technologies.
Technology
Web designer / developer, Success Local Limited
Part of a nimble team of designer/developers, specialising in crafting marketing-centric WordPress websites. Introduced GIT version control with Bitbucket and frequently shepherded websites from wireframe to production build.
Technology
Web designer / developer, Rob Cipolla Design
Freelance web designer focusing on WordPress theme building. Built a collaborative link with my university, receiving referrals to assist students in creating personal portfolio websites.
Technology