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Product Engineer, noun

PROD-ukt en-jih-NEER

I design and build web products. Most of the hard work happens before the code: deciding what belongs, what does not, and how the thing should behave.

Based in Leicester, with 10+ years working across product design and full-stack development. Currently at Locale.

Rob Cipolla standing beside a window

Selected client work

Work completed through Lancio Studio, where I take on projects outside my day job.

See all Lancio work
The Inspiring Leaders CPD booking platform homepage

Web application

Inspiring Leaders

A CPD booking platform and admin system used across an East Midlands education partnership. I helped turn a manual process into one clear booking flow.

Read the case study

Brand and website

James Whiting Fitness

A new identity and one-page website built around a single job: turning personal recommendations into consultation bookings.

Read the case study
The James Whiting Fitness website homepage

Recent writing

Notes on product engineering, interface decisions and the parts of development that are worth arguing about.

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Lancio Studio

I take on client projects through Lancio.

Lancio is the small studio I run alongside my product engineering work. We design and build websites, web apps and brands for growing businesses.

What people say

"Rob has been supporting our organisation with web development, maintenance and general web support for nearly a year. He is extremely knowledgeable and really goes above and beyond. He offers thoughtful alternatives and creative solutions — often suggesting approaches we hadn't considered. A dream to work with."

Emily Ward

Marketing & Communications Manager, Inspiring Leaders

View Emily Ward on LinkedIn
"I've worked with Rob for about four years as part of the digital team at Reach. He is highly professional, motivated, and embraces challenge. He makes complex goals understandable and achievable for all involved."

James Anthony

Motion Graphics & Video

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"Rob consistently went above and beyond to deliver outstanding results for our client's web projects. His adaptability and quick problem-solving skills make him an asset in any situation."

Connor Marriott

Account Manager, Reach Marketing Communications

View Connor Marriott on LinkedIn

Want to know how I work before getting in touch?

Read about my background